Reebok – Live with Fire finished film

Here is the amazing Reebok spot that we did for Henry-Alex. This was a fantastic shoot and the final product just shows Henry’s genius for finding moments of true emotion written across a performer’s face and body – from hip-hop dancers to long-distance runners to trail runners to cross-fit fanatics, this spot shows everyone pushing themselves past the point where their bodies produce rivers of lactic acid – that feeling of “living with fire”.